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发布于:2021-9-10 22:50:27  访问:7 次 回复:0 篇
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Nike Town On The South Side
Nike Town, which officially opened Saturday at the Triangle Square in Costa Mesa, is the latest attempt in blending retail with street culture. It`s part of an ongoing series of high-end locations opening in or near large urban areas around the U.S., where Nike is finding its footing in a new but growing trend of urban outdoor sports wear. The Swoosh logo, which can be found on everything from golf balls to soccer jerseys, is destined to be a symbol of streetwear. It has already drawn comparisons to the branding of Apple, with the company`s desire to create a void for itself in a saturated market that is fast becoming a global phenomenon.
Nike chose Costa Mesa to open Nike Town. This is because it`s a good fit with its target demographic of young people, who are more environmentally conscious and want to shop and drink in places that aren`t surrounded by large signs. Sources familiar with the company`s demographics say that the average age of Nike`s Costa Mesa outlets are just slightly over 20 years. The highest concentration of Nike outlets is located in or near college students. According to previous employer IDS Management Consulting, a major global consulting firm, Nike relies on young people \"to drive growth\".
There are many ways in which the brand has chosen to tap into this consumer group. It has made its way into popular college student apparel like frilly sports jerseys. It also has its own line of sandals, for children, men, and women. Nike`s strategy is to make use of its association with college athletes like Tiger Woods and Michael Jordan into a media strategy that extends beyond their footwear and clothing. This translates to young people being able to shop casual clothing that is reminiscent of the sports stars they admire and respect at Nike Town.
For more info in regards to all promo codes are ready to at JD Sports (student-discount.co.uk) stop by the web-site. Retailers and Nike representatives both speak highly of the educational approach to marketing, particularly on college campuses. Retailers are looking to target students as a market because they are the largest spenders in the school system. Efforts such as offering special promotions and price cuts during holiday seasons help to create a positive educational environment for students, who are then more likely to spend money at the outlets located on their campus.
Just as there is a need for Nike Town among college students, there is also a strong need in the retail sector for outlets that have an affinity for the younger generation. After all, these workers are less likely to unionize and will be open to hiring young inexperienced workers with no established work ethic. Businesses must do all they can to hire from underrepresented groups in society. By creating employment opportunities for underrepresented individuals and giving them a fair shot at success, companies will not only boost morale and lift their overall economy, but they will also start to develop relationships with communities that may be otherwise difficult to gain access too.
The Nike Town project is part of a nationwide effort by various companies to improve the way their companies treat their workers. Nike hopes to create more jobs in the areas that most need them by investing in retail outlets that appeal specifically to the younger generation. Many teenagers live in areas where poverty, high crime, and unemployment are all too common. Just like those who live in gated communities all across the country, these individuals need a place to live and work. Creating a hub of young people for these purposes can help solve some of America`s toughest issues.
The Nike Town project is only one part of the changes Nike is making across the board. They are also striving to improve their manufacturing standards to continue producing high-quality goods and reduce their dependence on sweatshops. The company is also determined to find new ways to attract and keep middle class citizens in America, which is particularly important given the country`s wealth. Many companies face the challenge of finding ways to attract independent workers who are well-paid. By investing in Nike Town and other outlet locations, Nike is hoping to address this problem.
Independent, high-paying work is what many young people are looking for. Many young people want a stable job that pays a decent salary and allows them to live comfortably. Due to high unemployment rates in major cities and the ongoing problems with the global economic, it has become increasingly difficult to find work. Nike will offer jobs in Nike Town and other outlet stores, but it also plans to open more outlets in high-inner-city areas. By investing in these locations, they hope to provide a bit of hope to the people of Chicago`s south side, where life seems impossible.
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